Blood Management Awareness Week Evaluation
 

Thank you for participating in the 2nd Blood Management Awareness Week in 2008. This year's event, November 2-6, 2009, will be even better because of the feedback that we have received from all of last year's participants.

Below is all of the feedback that was received.

2008 General Comments

• I thank SABM for providing the support for this event. Having the tools was a big help. In addition, I see it as a positive event helping the medical community and the people who we serve become more knowledgeable about issues involving blood management.
• This designated week provides a platform for discussing this subject, thank you.
• I worked on getting this week under way a few years ago. This is the first time I was able to do it at this hospital. It was well received and appreciated by all. I will definitively do it again next year.
• Pdf files were great
• Helpful info from SABM, thank you
• Many in the public and hospital sector still misunderstand blood management, however more are beginning to understand due to educational initiatives like Blood Management Awareness Week and what the goal of appropriate blood management is. Please keep up the great work.
• This year I found good interest with the materials we were able to provide and peak staff interest
• The week was a huge success. I already have volunteers signed up for next year.
• Interestingly I had many good conversations with nurses and other medical staff professionals. All are in agreement that better blood management is essential for better patient outcomes. Many doctors i spoke to also feel this way. I think it is essential for hospitals to look closely at their transfusions guidelines and have these reviewed regularly. These must be analyzed against the latest literature.

2008 Event Comments

Deborah H. Riddick
Forest Hills Hospital-North Shore -LIJ
Forest Hills, NY
What did you do?

• Presented SABM Power Point to staff and community
• Presentation to Medical staff "Updates in Blood Management" given by Director of Laboratories, Dr. Wayne Breining.
• Information table in hospital lobby with handouts about blood management, anemia and knowing your blood type
• Giveaways - pens and pads

How did your event turn out?

• Turned out well
• Good attendance

What tools did you use?

• PowerPoint
• Posters

Steven Edelstein
Loyola University Medical Center
Maywood, IL
What did you do?

• Mass email regarding the event using the healthcare pdf

How did your event turn out?

• A good first initial start

What tools did you use?

• The pdf/word documents given on line

Sherri Ozawa
Englewood Hospital
Englewood, NK
What did you do?

• Dr. Shander had a lecture for the entire medical staff and nursing staff
• I lectured to various nursing departments
• Posters were hung,
• Department had an open house
• Emails were sent to more than 3000 people

Perry Doebler
Allegheny General Hospital, Center for Bloodless Medicine and Surgery
Pittsburg, PA
What did you do?

• Held a public seminar on Saturday November 8. Dr. Jan Seski explained how modalities first used for patients who refuse transfusions have now become the foundation for Blood Management efforts that benefit all patients.
• Also had a presentation to the Nursing staff on Wednesday

How did your event turn out?

• 85 in attendance at Public Seminar, very many questions and enthusiastic feedback

What tools did you use?

• Posted Blood Management banner on our website

Mark Lucas
Denver Cardiovascular Perfusion
Denver, CO
What did you do?

• Displayed SABM Blood Management Week info at a cardiovascular seminar

How did your event turn out?

• Great

What tools did you use?

• SABM literature

Leona A. Dove
ONTraC Humber River Regional Hospital
Toronto, Ontario, Canada
What did you do?

• Sent out a series of Email postings to the hospital explaining the risks and benefits of blood transfusion, the ONTraC program, my role as an ONTraC Blood Conservation Coordinator and some of the Blood Conservation Strategies. The last day of Blood Management Awareness week, the Email message was a quiz. The first 20 people returning the quiz scoring 90% or higher received a prize which included a certificate naming the holder as an "Honorary Blood Conservationist"

How did your event turn out?

• Despite warning from my manager that I might not get the response I was anticipating I had my 20 responses within an hour of the email going out
• Received many requests for additional information related to the strategies that were discussed
• The most common request was for additional information on Iron Supplementation

What tools did you use?

• Attempted to get approval to post the Public Blood Management awareness Week poster, but was denied this request as it was believed to be too in depth
• Used the magnets as part of the prizes that were given out

Bradford Ray, NRABT
Riverside Community Hospital
Cathedral City, CA
What did you do?

• Tied in BMAW with a health benefits fair we held here. Hundreds of medical staff and nurses came by the booth. We offered SABM information, hemoglobin testing and current medical literature that supports our mission.

How did your event turn out?

• Very, very well
• Several asked us to do it next year

What tools did you use?

• SABM brochures
• Poster presentation as presented on the SABM website

Anthony Filippelli, RN, BSN, CEN
Robert Wood Johnson University Hospital
New Brunswick, NJ
What did you do?

• Had signs and brochures to give out all week
• Held an educational event in honor of the week
  • We developed a program to include Dr. Carson to speak about Bloodless Medicine and Blood Management, A Pharm D from Ortho-Biotech to speak about Procrit, and myself to speak about the operations of RWJUH's bloodless program. We had lunch provided and CEU's for the attendees.

How did your event turn out?

• The turn out was great and overall the education was successful
• Used the brochures and signs provided by SABM and also gave out the magnets
• Everyone enjoyed the program

What tools did you use?

• Lectures
• Brochures
• Signs

Richard Melseth
Banner Good Samaritan Medical Center
Phoenix, AX
What did you do?

• Sent two blanket emails to entire hospital
  • Sent first hospital-wide emails attaching the poster and 2 of the AABB news briefs citing Wall Street Journal on how hospitals are looking to reduce blood costs and age of blood studies.
  • 2nd email distribution included "Did You Know" facts about blood transfusion and what we are doing to solve the problem
• Set up display in front of Physician's Lounge next to Administration for 3 days

How did your event turn out?

• Enthusiastically received with new insights, met with 20 key physicians
• Facilitated the promotion of our new Pre-Surgical Assessment Program to 10 surgeons Invited to present our blood use & outcomes data to Cardiology & Surgery Committees

What tools did you use?

• Three posters: SABM Poster, and two of our own research projects
• 8 graphs describing the prevalence of preoperative anemia in CV and ortho surgery and its impact on RBC transfusions and length of stay in our institution and some recent medical literature

Michael Columbus
Pennsylvania Hospital
Philadelphia, PA
What did you do?

• Monday - Meet-and-Greet with Dr. Ford and other bloodless physicians
• Tuesday-Friday - Cafeteria display

How did your event turn out?

• Very good
• Lot's of interest

What tools did you use?

• Coffee, donuts in physicians lounge
• Poster
• Handouts

Tiffany Nelson, RN
Eastern Maine Medical Center
Bangor, ME
What did you do?

• Posters
• Banner for the public at entrance of the hospital
• PowerPoint slide show highlighting blood mgt running in public area for the week
• Word search game for employees about blood management with prizes for staff
• Articles in employee newsletter
• Public mailing in our quarterly public magazine

How did your event turn out?

• Well received

What tools did you use?

• Poster
• Slide show presentation

David M. Gonzalez
Bridgeport Hospital
Bridgeport, CT
What did you do?

• Set up tables and booth in the main lobby of our hospital featuring video presentations of blood conservation
• One-to-one discussions with on-hand Program Coordinator for Bloodless Medicine & Surgery and Cardiac Perfusionists able to explain scientific and medical studies
• Handouts to clinicians and general public
• Giveaways (pens, key chains)
• Displayed Cell Saver, OrthoPat and CardioPat machines with simulated blood for live demonstrations
• E-mails to hospital leadership and general staff to promote event
• Planning & Marketing follow up with article in Hospital Newsletter

How did your event turn out?

• Very Well attended
• Good visibility
• Lots of interest and questions on the part of staff and public

What tools did you use?

• SABM Posters
• Bridgeport Hospital Posters
• Clinical abstracts on Blood Conservation

Richard Casas
Anaheim Memorial Medical Center
Anaheim, CA
What did you do?

• Sent a broadcast email regarding BMA week and its purpose through my hospitals' electronic post office for all medical staff and selected physicians
  • Included a link to the SABM Website for readers to view the PowerPoint presentation "What is Blood Management, A Patients Guide"
• Sent Daily M-F Blood Myth PDF files from CEC Health
  • Mon Myth 1: "Blood, it's safer than it's ever been"
  • Tue Myth 2: "A blood transfusion will get my patient home sooner"
  • Wed Myth 3: "Blood transfusions improve healing"
  • Thur Myth 4: "Autologous blood (pre-donated) is risk-free"
  • Fri Myth 5: "Blood, it's free anyway"
• Posted SABM Flyers throughout facility. Patient Lobbies, Nurses Stations, Dr's Lounges, Information Boards
• Displayed an Educational Presentation Board in our Cafeteria with handouts for both staff and visitors
  • Handouts included:
    • 10 Facts about blood Transfusion Every Physician, Nurse & Hospital Executive should Know.
    • Articles from Science Daily.com highlighting recent studies on the effects of blood transfusions.
    • Handouts from (NAAC) - National Anemia Action Council covering various types of anemia
  • Physician Handouts included:
    • Highlights From The SABM 2008 7th Annual Meeting
    • Highlights From SABM 2008 New England Regional Meeting
"Lunch and Learn Session" - This was a Doc Talk Session by one of our vascular surgeons and program member. He discussed "Blood Management in the AAA Patient
• Emailed to all staff - Article dated Oct 29, 2008 - THE WALL STREET JOURNAL -Hospitals Seek to Limit Use of Transfusions

How did your event turn out?

• The event activities were well received throughout the week
• Many doctors and nurses made positive observations about the efforts put forth during the week

What tools did you use?

• Flyers
• Brochures
• Table Tents
• PowerPoint Presentation
• Information Handouts

Jarrell Fox
Franciscan Health System
Tacoma, WA
What did you do?

• Printed flyer explaining blood management
• Put together some chocolates with stickers announcing special week, and program coordinators shared candies and flyers with staff nurses and lab workers as they rounded on patient floors
• Gave a presentation on blood management at the blood utilization committee meeting
• Presented at the perioperative residents class, with updates from the SABM Annual Meeting

How did your event turn out?

• This year, there was more enthusiasm
• The lab director suggested that next year we should plan for a CME event during that week First time they really wanted involvement

What tools did you use?

• The printable posters on the SABM website

Ann Cook, RN, ONTraC Blood Conservation Coordinator
Sault Area Hospital
Sault Ste Marie, Ontario, Canada
What did you do?

• This year I collaborated with Blood Bank and the OR Educator, we did poster display with interaction with the staff at both sites of our hospital and one in the OR suite

How did your event turn out?

• We got a good reception, especially in the OR with interaction from Nursing staff, surgeon and anesthetists

What tools did you use?

• Poster board with Blood Management explanations, Blood Products, what they are and appropriate use
• Transfusion safety test, with prizes for best score, and gave out treats
• Had a video of transfusion safety running as well as a DVD showing all the errors that can happen with identification of patient, process of collection to labeling of blood

Denise Skrzysowski
Geisinger Wyoming Valley Medical Center
Wilkes Barre, PA
What did you do?

• Held a week long display in the lobby of the hospital with giveaways from venofer and procrit
• Gave the staff of the hospital goody bags
• Handed out pamphlets

How did your event turn out?

• Very good

Heather Mingo
Capital Health
Halifax, Nova Scotia, Canada
What did you do?

• Lunch and learn with two guest speakers

How did your event turn out?

• Successful

What tools did you use?

• Poster
• Brochures

Sharon Sledge, MA, MS,RN, C
Trinitas Hospital
Elizabeth, NJ
What did you do?

• Monday
  • Hemoglobin/Anemia screening was performed in the lobby of Trinitas Hospital. The community and healthcare providers at Trinitas Hospital were invited to participate. Information about anemia & blood management was given.
  • Nutritional Counseling was available.
• Tuesday
  • Blood Management Grand Rounds
  • "Can IV Iron Meet the Needs Created by the New Restrictions on ESAS?" Dr. Auerbach, MD, FACP- Clinical Professor of Medicine, Georgetown University School of Medicine, will be the guest speaker.
• Wednesday.
  • In-service: "Transfusion Alternative Strategies: Simple, Safe, Effective". Sharon Sledge, MA, MS, RN, C, Manager of Trinitas Hospital's Bloodless Medicine and Surgery program facilitated this activity.
• Thursday
  • Educational Forum. Focus: Computerized Blood Bank Test and Product Order Format. Unit Based.
• Friday.
  • Vincent Salerno, MD Hematologist on the staff of Trinitas Comprehensive Cancer Center presented a special seminar entitled "Sickle Cell Anemia". Sharon Sledge, MA, MS, RN, C, Manager of Trinitas Bloodless Medicine and Surgery program discussed aspects of blood management. Valerie Ramsberger, RN, Director of Palliative Care, discussed how palliative care is used in pain management.
• Table tents were placed on tables in cafeteria
• Public poster displayed in main hospital lobby and BMAW window display outside cafeteria
• Professional healthcare poster placed in MD lounge & on every nursing unit
• On Wednesday evening, an educational brochure that was developed in collaboration with BMSP & Nutrition Department was placed on patient dinner trays.

How did your event turn out?

• Excellent!
• The week culminated with proclamations from the Mayor of Elizabeth, NJ and the Governor of NJ

What tools did you use?

• Press Release
• our press release was picked up by the Star Ledger
• Governor proclamation draft
• Table tent
• Public & health care posters
• BMAW timeline

Elizabeth Crum
Hackensack University Medical Center
Hackensack, NJ
What did you do?

• Passed out flyers
• Included information at Hackensack University Medical Center's Performance Improvement Day
• Made announcements throughout medical center
• Made announcements and passed out literature at community based events (health fairs, speaking engagements, etc.)

How did your event turn out?

• Well received

What tools did you use?

• Professional and patient posters from SABM

John Stover & Bob Broomer
Duke University Medical Center
Durham, NC
What did you do?

• John Stover's wife made beautiful gold boxes with a ribbon and bow on top and filled these with chocolates and candy. We placed the "Blood Management Awareness Week" magnet on the front with a thank you note from us inside. We hand delivered these to all our floors and key departments that work with us and explained what Blood Management Awareness Week is and answered any questions they had regarding blood conservation.

How did your event turn out?

• It was well received by all!

Mary Jane Michael
Virginia Commonwealth University Medical Center
Richmond, VA
What did you do?

• Held the First annual "Champion" dinner to recognize those who have been key contributors and those that we have identified as future "champions" - Awards were given and current projects presented

How did your event turn out?

• Very successful

What tools did you use?

• Used 2 or 3 of Blood Management awareness week pdf's and turned them into 24 x 36 posters which were displayed around the dinner event